Search has been a specialist area for Green Cathedral for a number of years. We have a fully integrated approach to search marketing including, PPC, Natural Search and Trusted Feed.
So no matter how complex or diverse your campaign, you are always fully in control.
Understanding
Green Cathedral will undertake a full and detailed analysis of your web site to understand your current market position and future objectives.
Competitor Benchmarking
The search marketplace is continually shifting due to complex changes in search engine algorithms and increasing amounts of competitor activity. As a business it is vitally important that you understand your competitor landscape and your current position.
Analysis
Using web analytics packages we can evaluate the effectiveness of your site and use these findings to develop your search engine strategy.
- Evaluating the traffic the site currently receives, (pages being seen and used by real visitors)
- Understanding which pages are being crawled and seen by the search engine spiders
- Understanding entry and exit pages and their impact on driving sales.
- Understanding days of week and hours in day when people are actively looking to buy your products or services.
- Understanding which traffic is high volume browser traffic Vs conversion traffic.
Assisted Implementation
We can work alongside your existing team advising them as they work or with third party web-design agencies and advise as part of the build process.
Full Implementation:
We can implement all of the recommended changes to the site from our agency.
